Business Issues

• Mis-applied technology costs businesses $Ms each year. Focused evaluation ensures compatibility and expedites time to market. [We understand emerging technologies.]
• Businesses are good at what they do. Introducing a new technology can become a financial nightmare. Compatibility of business and technology does not magically happen. [Our expertise is at this intersection of business and technology.]
• Technology costs are easy to underestimate. Traditional tools may not provide sufficiently accurate information. [We've developed costing analyses.]
• Engineers love their technical developments and don't understand why business people can't see the value. Businesses what to see the return; engineers don't focus on the enumeration of the business, but on the beauty of the technology. [We talk both languages.]
• The semiconductor industry developed 248nm lithography tools in 1991, but these tools did not enter manufacturing until 1995! The infrastructure was incomplete. [Applying technology requires understanding the total requirements.]
• The dot.com bust was driven by people, who did not understand technology, believing the developers, who loved the technology. [We understand technology.]
• The semiconductor industry investigated, evaluated, and committed to immersion lithography after a 14 month industry R&D effort. [We were involved in driving this.]
• The semiconductor industry spent over $2B on developing 157nm lithography only to decide that it was not manufacturable in sufficient quantities. [Making hard decisions requires an understanding of both business and technology.]
• Business people do not truly understand the engineering mindset. Engineers rarely understand the business implications of their efforts. Incompatibility provides for an interesting relationship. [We talk both languages.]


• What do we do? We help companies, organizations, and agencies evaluate emerging technologies and determine the appropriateness of their pursuing particular paths. [Contact us]